Your Flywheel Effect

How to Create a Lasting, Self Fulfilling Strategy for Your Life 

Jim Collins (Stanford GSB ‘ 83) sat down with the executive team of Amazon.com in 2001 and helped them develop their flywheel. Jeff Bezos and his team executed on the concept and created +$1.5 Trillion in value during the following 20 years. 

The Flywheel Effect, like all great strategy, is simple to understand but not easy to execute.

It consists of a maximum of 6 strategic decisions, each building from the previous and on the next. The key is that the second decision needs to build off the first. There needs to be sound logic between decision one and two, decision two and three. Each decision should strengthen the next.

As you continue through the cycle, your strategy solidifies and your enterprise value grows. 

The Flywheel Effect can be applied to your personal life too. Here’s mine:

A main focus of my life is to Improve Others Lives, that will in turn Grow my Network, which will then easily Attract Personal and Professional Opportunities, these opportunities will Generate Social and Financial Capital, for me to leverage by Investing in Myself and Business, to then achieve my main focus of Improving Others Lives.

The first turn is difficult, so is the second and tenth. Then it gets easier and more efficient. After time, with sufficient focus and investment, it will turn into a lasting, self-fulfilling strategy for my life.

Building a flywheel effect is like building a grand factory. It takes time, investment, and focus at the beginning. When it’s up and running, it runs smooth and becomes efficiently produces value.

Try it for yourself. Use both Flywheels above as a template for yours. Send it to me and we’ll discuss.

Build your factory.

PK